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Analysis of advertising as a source of financing for the national private television Company RTU (Ecuador)
Conference ObjectAbstract: The research revolves around the national private television company RTU (Ecuador) with respect to tPalabras claves:MODELOS DE NEGOCIO, Publicidad, tecnología, television, Value proposa, WebcastAutores:Ambar Micaela Espinosa-Andrade, Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati-Alarcón, Verónica Crespo-PereiraFuentes:scopusEconomic comparative analysis of trends of the television channels teleamazonas and Ecuavisa
ArticleAbstract: In this research are collected and analyzed the Financial Statements for national private televisionPalabras claves:Expert System, FINANCIAL ANALYSIS, Horizontal method, television, trendsAutores:Ana Cecilia Vaca-Tapia, Francklin Rivas, Johnny Alejandro Aragón-Puetate, Jorge Miguel Coello-AvellanedaFuentes:scopusEconomic study of the national private radio of Ecuador through an expert system of financial analysis vertical method
ArticleAbstract: As a means of communication, the radio has been providing communicational content to millions of homPalabras claves:Expert System, FINANCIAL ANALYSIS, Radio, Vertical methodAutores:Ana Cecilia Vaca-Tapia, Ana Magali Culqui Medina, Verónica Crespo-Pereira, Viviana Noemí Galarza-LigñaFuentes:scopusExploitation of the income system of the web tv of the generalist television in the andean community and southern cone: Advertising as the main route of income
ArticleAbstract: Generalist televisions face a digital migration that allows them to compete efficiently with new opePalabras claves:General television, Income systems, Internet television, Web TVAutores:Ana Cecilia Vaca-Tapia, Francklin Rivas, Legerén-Lago B., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusKnowledge based of an expert system using the horizontal analysis for financial statements of national, private tv companies in Ecuador
Conference ObjectAbstract: This paper presents the knowledge base of the Expert System using the horizontal analysis as a way oPalabras claves:Expert systems, Horizontal/trend analysis, Knowledge baseAutores:Ana Cecilia Vaca-Tapia, Francisco Campos-Freire, Francklin Rivas, Johnny Alejandro Aragón-PuetateFuentes:scopusThe behaviour of Ecuadorian TV micro-enterprises
Book PartAbstract: This study analyses the structure of television in Ecuador by reviewing 50 limited companies, 25 ofPalabras claves:MICROENTERPRISE, Structure, televisionAutores:Ana Cecilia Vaca-Tapia, Mónica López-GolánFuentes:scopusThe impact of legislation on the development of IPTV in Latin America
ArticleAbstract: The telecommunications and television sector is inseparable. The expansion of telecommunications prePalabras claves:Andean community, Internet television, Iptv, Southern cone, televisionAutores:Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati, Verónica Crespo-PereiraFuentes:scopusThe new internet television income systems: Theoretical foundation for the development of an expert system based on knowledge
ArticleAbstract: The new media ecosystem is imposing a current television paradigm. The emergence of modern competingPalabras claves:Business models, Internet television, Knowledge Based System, Revenue system, Web TVAutores:Ana Cecilia Vaca-Tapia, Ana Magali Culqui Medina, Verónica Crespo-PereiraFuentes:scopusVertical Financial Analysis of the Corporation of Radio y Televisión Española S.A. (RTVE) period 2018
Conference ObjectAbstract: From the compilation of the Balance Sheet and the Statement of Profit and Loss for the 2018 period oPalabras claves:economic study, Public television, Vertical methodAutores:Ana Cecilia Vaca-Tapia, Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusVertical economic study of the main television advertising concentration groups in spain: Atresmedia and mediaset year 2018
ArticleAbstract: This research compiles and analyzes the economic statements for the year 2018 of the main groups ofPalabras claves:Atresmedia, FINANCIAL ANALYSIS, Mediaset, Private television, Vertical methodAutores:Ana Cecilia Vaca-Tapia, Roberto Xavier Manciati, Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopus