Mostrando 10 resultados de: 12
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Iberian Conference on Information Systems and Technologies, CISTI(3)
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Advances in Intelligent Systems and Computing(1)
Applications in Software Engineering - Proceedings of the 10th International Conference on Software Process Improvement, CIMPS 2021(1)
CICIC 2020 - Decima Conferencia Iberoamericana de Complejidad, Informatica y Cibernetica, Memorias(1)
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Dirección general(4)
Publicidad y relaciones públicas(3)
Agricultura y tecnologías afines(2)
Economía(2)
Economía de la tierra y la energía(2)
Influence of marketing strategies in the generation of consumer habits of luxury goods in Ecuador
ArticleAbstract: This article analyzes the profile of the consumer, the habits of purchase of luxury goods and theirPalabras claves:Consumer habits, income, Luxury goods, MARKETINGAutores:Jhoana Elizabeth Paladines-Benítez, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:scopusInnovative strategies for teaching-learning: an experience in the social sciences
ArticleAbstract: The objective of this work is to demonstrate how using various learning strategies supported by thePalabras claves:inquiry-based learning, teaching-learning process, soft skills, teaching-learning strategiesAutores:Jhoana Elizabeth Paladines-Benítez, María Fernanda Zumba-ZuñigaFuentes:scopusPatronage and sponsorship in the online communication management of Ecuadorian companies for improving visibility in digital social media
Book PartAbstract: The advertising channel through the social media shows a lack of efficiency due to the so called “saPalabras claves:Action communication, Corporate social responsibility, Patronage, SponsorshipAutores:J. Paladines Benitez, Jhoana Elizabeth Paladines-Benítez, M. Costa Ruiz, Mónica-Patricia Costa-Ruiz, Raquel Tinoco-Egas, V. Armijos Buitron, Verónica-Alexandra Armijos-BuitrónFuentes:googlerraaescopusTrends in corporate social responsibility in financial institutions in the south of Ecuador
Conference ObjectAbstract: The Corporate Social Responsibility (CSR) in Ecuador and specifically in the Loja city, which is locPalabras claves:Corporate social responsibility, Financial sector, IndicatorsAutores:Jhoana Elizabeth Paladines-Benítez, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:googlescopusUse of technology as a relationship strategy with society in older adults
Conference ObjectAbstract:Palabras claves:Autores:Jhoana Elizabeth Paladines-Benítez, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:scopusScientific initiation in the undergraduate process of business administration students: UTPL case study
Conference ObjectAbstract: From the context in which we live, universities have been increasingly concerned about developing aPalabras claves:active methodologies, relevant education, scientific initiationAutores:Ana Gabriela Ojeda Vivanco, Glenda Edith Ponce Espinosa, Ingrid Weingärtner Reis, Jhoana Elizabeth Paladines-Benítez, María Isabel Loaiza AguirreFuentes:scopusSecond residence tourism: Socio-cultural impact on sustainable development in southern Ecuador
ArticleAbstract: Tourism has become a development strategy for the Latin American countries that, due to their characPalabras claves:environment, Socio-cultural impact, Sustainable Development, Tourism of second residenceAutores:Jhoana Elizabeth Paladines-Benítez, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:scopusThe Ecuadorian business sector in front of the Agenda 2030: Challenges and opportunities
Conference ObjectAbstract: This article provides information on the 2030 Agenda and the 17 Sustainable Development Goals (SDG),Palabras claves:AGENDA 2030, Corporate social responsibility, Global Compact, Sustainability, Sustainable Development Goals SDGAutores:Freire V., Jhoana Elizabeth Paladines-Benítez, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:googlescopusThe economic dimension of Corporate Social Responsibility in southern Ecuador
Conference ObjectAbstract: Nowadays, Corporate Social Responsibility (CSR) has become a management model for organizations, andPalabras claves:Corporate social responsibility, economic dimension, STAKEHOLDERSAutores:Jhoana Elizabeth Paladines-BenítezFuentes:googlescopusThe use of information and communication technologies in the management of internal communication in the service sector of Ecuador
Conference ObjectAbstract: This research aims to determine the use of information and communication technologies in the managemPalabras claves:Communication management, information and communication technologies, internal communicationAutores:Jhoana Elizabeth Paladines-Benítez, Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-BuitrónFuentes:googlescopus