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Advances in Intelligent Systems and Computing(5)
Iberian Conference on Information Systems and Technologies, CISTI(5)
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2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015(1)
Revista Portuguesa de Estudos Regionais(1)
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Competing tourist destinations and their positioning on the social medium Facebook: Ecuador, Colombia and Peru
Conference ObjectAbstract: Today’s tourist industry is characterised by its increasingly profitable and competitive nature, forPalabras claves:facebook, positioning, Promotion, Social Medium, Tourist destinationAutores:C. Viñan Mereci, Christian Stalin Viñán-Merecí, Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:rraaescopusAttitude and Vision of tourism agents in the development of an emerging destination: Case of the Cantón Zapotillo (Loja-Ecuador)
Conference ObjectAbstract: In the case of Ecuador, the tourism sector is seen as a key element for the economic and social devePalabras claves:Cantón Zapotillo, ECUADOR, Rural community tourism, Tourism management and planning, Turistic developmentAutores:Christian Stalin Viñán-Merecí, Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusApplication of technology of information and communication in the business world: The value of affiliate marketing
ArticleAbstract: The present economic situation has challenged many firms to focus on technological change showing aPalabras claves:Affiliation marketing and advertising, IT Management, Technological ChangeAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusGalician spas in facebook
Book PartAbstract: In Spain, Galicia is considered one of the best-rated regions in reference to Thermal Tourism. ThisPalabras claves:Galicia, Likealyzer, Social media, Thermal TourismAutores:Eva Sánchez-Amboage, María Dolores Mahauad-Burneo, Rodríguez-Fernández M.M., Rodríguez-Vázquez C.Fuentes:scopusGastronomy as a part of the ecuadorian identity: Positioning on the internet and social networks
Book PartAbstract: Gastronomy is one of the distinguishing marks of greater strength to build the image of a destinatioPalabras claves:ECUADOR, Gastronomy, internet, SOCIAL NETWORKS, TOURISMAutores:Fabián Mauricio Gaibor-Monar, Mauricio Patricio Artieda-Ponce, Patricia Marisol Chango-Cañaveral, Rodríguez-Fernández M.M.Fuentes:scopusGoogle and YouTube positioning of historic centers and cities heritage of Colombia, Ecuador and Peru
Conference ObjectAbstract: Today the competition between destinations to attract tourists means that there is rivalry between rPalabras claves:Google, Historical Centres, positioning, World Heritage Cities, YOUTUBEAutores:Ana Patricia Armijos-Maurad, Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusImpact of digital technologies on the transformation of business model of the travel agencies in Ecuador: From analogue to digital
ArticleAbstract: The objective of this article is to analyse the use that the main travel agencies in Ecuador carry oPalabras claves:Facebook and travel agencies, ict, Tourist intermediationAutores:María Dolores Mahauad-Burneo, Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusKey actions for developing rural community tourism : The case of the parishes of Mangahurco, Cazaderos and Bolaspamba in the Zapotillo Canton (Loja-Ecuador)
Conference ObjectAbstract: In the American continent, and more specifically, of the Ecuadorian country, the tourism sector is pPalabras claves:Community Rural Tourism, ECUADOR, Strategic Plan, Sustainability, Touristic development, Zapotillo CantonAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusSocial media communication and the way of santiago
Conference ObjectAbstract: Today social media has revolutionized how to do communication, organizations and tourism destinationPalabras claves:COMMUNICATION, facebook, Online measuring tools, Social media, Way of SantiagoAutores:Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusSocial media communication as a corporate positioning strategy: The galician winemaking sector in Spain
Conference ObjectAbstract: Like gastronomy, wine is one of the cultural and historical elements that comprise a region’s heritaPalabras claves:COMMUNICATION, facebook, Galicia, Online positioning, Social media, Winemaking sectorAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopus